‘Easy Drive’ no-cost EMI scheme to make premium tyres accessible through financing
In a move aimed at supporting the growing demand for larger and performance-oriented tyres, Yokohama India has introduced the ‘Easy Drive’ No-Cost EMI Program. The initiative is designed to make premium tyre upgrades more financially accessible to consumers, particularly those driving SUVs and high-end passenger vehicles.
The launch follows closely on the heels of Yokohama India’s recent milestone—beginning production of 20-inch tyres locally, a reflection of the increasing preference for larger tyres in the Indian automotive market.
EMI Financing for High-Performance Tyres
To facilitate the program, Yokohama India has partnered with Bajaj Finance Ltd. (BFL), a leading name in EMI-based financing. The ‘Easy Drive’ plan allows customers to purchase 17-inch and above Yokohama tyres through a six-month no-cost EMI arrangement, with instalments starting from ₹1,807 per month.
According to company representatives, the rise in vehicle premiumization has led to a shift in tyre demand. “More than 25% of new vehicles now come with 17-inch or larger tyres as standard,” noted Gaurav Mahajan, Head of Marketing at Yokohama India. He highlighted that such tyres are not just about size but also contribute to improved vehicle handling, comfort and safety.
Availability and Product Coverage
The EMI scheme applies to Yokohama’s ADVAN, Geolandar and BluEarth series—tyres known for their performance and durability across various driving conditions. The program will be available through Yokohama Club Network stores and a network of key retail partners across India.
By easing the upfront cost of premium tyres, Yokohama aims to enhance customer access to high-performance products without compromising on quality or comfort. The company sees the initiative as part of its broader strategy to support a more refined driving experience for Indian motorists.