In a bid to emphasize on the relevance of design in Automobile sector, Yamaha India has showcased its flagship muscle bike VMAX at the three day long Japanese Design Exhibition – ‘Good Design is Good business’. As part of the Exhibition, Yamaha participated in a Presentation Session to throw light on the design aspect of VMAX, from its super bike arsenal. METI (Ministry of Economy, Trade & Industry) Govt. of Japan in association with India Design Council (IDC) & FICCI have jointly organized this exhibition. In connection with efforts to spread international awareness of Japan’s “Good Design Award,” which features a 50-year history, and in order to foster creation of a win-win relationship benefiting both Japan and India, METI had organized this exhibition in New Delhi, India.
The VMAX is a monster machine with a 1679cc V4 engine, boasting a displacement 10 times larger than the average motorcycle in India. The highlights in the VMAX design are “creation of a true original” among motorcycles. The design expresses both dynamism and pursuit of the extremes of “power and beauty,” which are linked concepts that are deeply rooted in the cultural environment of Japan. The pride of Yamaha is the V-4 engine which is inspired by a power that feels almost infinite. This made the designers of VMAX use the infinity symbol (∞) as motif for the engine’s input and output components. This second generation model is the first model change in 23 years as it percolated from the highly original shape of the first “VMAX” introduced in 1985.
