Yamaha has entered into a one year partnership with Indian Premier League (IPL) franchise Deccan Chargers (DC) for the ongoing season of the cricket event. The deal entitles Yamaha India the right to be referred as the Official Team Partner in all its advertising and promotions including web promotions, right to be mentioned in all official media release by DC, right to unlimited usage of DC name and logo. The Yamaha logo appears on the leading side of players’ helmets and caps. Besides this, the Japanese automaker can also use images and signatures of minimum three players of DC. It also has access to players for two days of promotion and events of Yamaha. It won’t be surprising if Gautam Gambhir is featured on the advertisement of the new 2011 Yamaha R15.
“With cricket being the unofficial religion in India, what better way to be associated with the game than the mega event – IPL. Being the most watched sports event besides the Cricket World Cup, IPL serves to be the most lucrative platform for strong branding and reaching out to consumers. Yamaha has a strong presence in the Hyderabad market and being associated with Deccan Chargers will surely be of mutual benefit and productive. We are very enthusiastic about the new deal and look forward to share an effective relationship with the team,” Mr. Roy Kurian, National Business Head, Yamaha India said.
