With a 20-25 percent year-on-year growth, Yamaha aims to grow by 30 percent in 2015 and also has a new facility in Tamil Nadu coming up to meet the rising demand.
Yamaha India has been one of the few two-wheeler manufacturers to consistently clock 20-25 percent growth every year, higher than the industry average. Optimistic about its plans for 2015, the two-wheeler maker is targeting to grow at a rate of 30 percent eyeing sales of 8,50,000 units this year and subsequently raise it to 1 million units in 2016. The manufacturer clocked 6,00,000 units last year growing at a rate of 23 percent.
Yamaha commands a 23 percent market share in the premium bike segment with products like the FZ, Fazer as well as R15 and a 7 percent market share in the scooter segment with products like the Ray and Alpha. The company is selling around 15,000 scooters every month, which is expected to grow further this year. In order to meet the rising demand, Yamaha has also been working on its upcoming production facility in Chennai that will be inaugurated soon. The automaker is investing Rs. 1500/- crores on the facility that will have a capacity of 1.8 million units per year.
In addition to its growth plans for the future, Yamaha has been working on to build the Gram Tarang – Yamaha Training School that provides technical training to the youth and plans to open 20 such schools across the country, expanding from the current seven. While the Japanese manufacturer did not speak about its future launches; 2015 will see the FZ maker bring in the much awaited R3 sports bike as well as the new generation R1, while a 125cc scooter is also on the cards.
