What a Monday this will be at TVS headquarters. The Hosur based company has finally taken third position from Bajaj Auto in the domestic market after years of struggle and fighting with each other slowly and silently. Strong scooter sales is the reason why TVS has now positioned itself behind Hero MotoCorp and Honda. TVS Motor sales have exceeded Bajaj’s figures in the month of June and the April-June quarter. Needless to say that sales have been boosted by multiple products launched since the last fiscal began.
Right from the immensely successful scooters such as the new Jupiter and the refreshed variants of Apache series, all are doing extremely well for TVS. Mopeds have been playing a huge role in this success too. Bajaj, who ruled the domestic scooter market for years exited the scooter segment years ago and hence this day has been witnessed by the company. The automaker’s sole focus is on motorcycles, something which has started to back fire as there are no scooters in the portfolio which are capturing the market for other brands at insane speeds.
Each and every Bajaj competitor makes scooters and hence this is the reason why they are slowly and steadily gaining more market share day by day. This is the first time TVS has taken the lead from Bajaj. Whatever has happened here today is still quite a feat for the company as it has struggled really hard to reach this position. This may be a short lived tale, but something which will give nightmares to the competition. Since the digital age spares no one, this will be remembered for a long time. A story like how Bajaj once managed to throw the Hero Splendor from its top position with the help of its Discover series.
TVS has a reputation of making quality products which is now being kindheartedly accepted by the junta. And since the people needed scooters and TVS provided so, in return, the people have taken TVS to a whole new level. Bajaj Auto’s reaction to this situation was that they are the largest export hub in the country as 40% of their production goes to export markets and they also remain the most profitable brand in the world with the Pulsar and KTM series of motorcycles. So as long as profits are coming, we are sure shareholders need not panic as heavy dividends will continue to come. The question is, will this finally pinch Bajaj and the return of something as successful as the Chetak is on the cards? The clock is ticking and we should soon know what’s next!
Read our piece on Bajaj Auto’s late entry into the scooter market HERE.
