After a delayed launch in India, British motorcycle maker Triumph Motorcycles has more than made up for the delay with its aggressive plans for the country. The company which set foot in India last year in November offers a range of motorcycles ranging from Rs. 5-20 lakhs across different segments and has opened up 7 new dealerships across the country; the latest being in Delhi. As part of its aggressive plans, Triumph is aiming to sell over 2700 units of its motorcycles in the country by the financial year 2015-16, gaining a three-fold jump in sales.
Triumph received a warm response from bike enthusiasts and aficionados alike, which had been waiting for the company to setup shop soon. The company within six months of commencing operations has sold over 450 units and expects to touch the 500 mark by the end of this month. Triumph aims to sell around 1200 units in the financial year 2014-15 and 1500 units in 2015-16. Apart from sales, the motorcycle maker will be expanding its dealership network to around 12 by 2016.
Triumph currently has 7 dealerships operating across the country and will close the year at 9 dealerships, with the remaining two scheduled to open in Kolkata and Chennai respectively. Triumph originally came to India with 10 models, while the 11th addition was made in the form of the Daytona 675 that was launched at the 2014 Auto Expo in February this year. The company assembles the Bonneville T100, Thruxton, Street Triple, Speed Triple and Daytona 675R at its facility in Manesar; while the Tiger Explorer, Tiger 800 XC, Thunderbird Storm and Rocket III Roadster are imported as CBUs.
All dealerships are based upon the global signature of Triumph Motorcycles layout and retail the entire range of Triumph merchandise inclusive of riding gear, accessories and memorabilia. Triumph is also eyeing the Rs. 3-5 lakhs motorcycle segment that will be the entry level models for the brand slotted below the Bonneville. The products are expected to make a global debut next year and could be called Daytona 250 and Speed Single.
