Toyota India will begin production of the Etios by December this year. Etios which means spirit and principle is targeted at the middle level managers and young professionals and is expected tol be priced competitively. The company would launch both hatchback and sedan under the Toyota Etios series with 1.2 litres and 1.5 litres petrol engines respectively. The Etios hatch would be in the range of Maruti Swift and Ritz, while the Etios sedan would compete with Tata Manza and Maruti Dezire in the B segment category. The car has been designed specifically for the Indian conditions.