As part of Toyota’s Corporate Social Responsibility programme, the plant also incorporates an “Eco Park”. This Park is made up of fully recycled materials and is aimed at promoting Toyota’s love and respect for the environment. The plant utilises 87% of renewable energy to power its operations and also has solar panels installed. The Eco Park comprises of eleven theme parks, six of them have already been built. The Park also grows various fruits and vegetables at the side which is then served to the students living in the dormitory.
Indian customers have always vouched for the reliability of Toyota cars
Another key aspect of Toyota cars has been their reliability and affordable maintenance. Toyota had conducted a survey which concluded that many customers preferred to wait at the service centre to collect their vehicle as compared to leaving them for a few hours. Thus Toyota has introduced Express Maintenance which promises to service your car at an authorised dealership in 60 minutes or less at no extra cost. They also offer pre-paid maintenance packs based on the customer’s usage. This not only provides value to the customers but also gives them peace of mind. Toyota values their customers’ time and therefore offers Express Maintenance in 60, 90 and 120 minute packs for periodic maintenance as well as special repairs. Toyota also maintains an extensive service record of each car serviced at any dealership. This data helps them to predict and remind customers when their service is due. Toyota also showcased a mobile van that is operating in major cities. The main idea of this van is to provide doorstep service to customers.
Safety is another domain where Toyota pays utmost importance. Whether it is the plant or a Toyota dealership, all facilities have instructions and guidelines in order to minimise accidents. They even conduct drives and awareness campaigns in order to promote safety among people. These safety habits are also carried out while handling a customer’s car in order to ensure a unified and dignified delivery experience. Every person inside the factory has to wear safety shoes at all times and observe other safety protocols. Toyota has given its customers the power of choice in terms of service and test drives too. Customers can choose a longer test drive if they so desire.