The Bajaj Discover has seen a sharp decline in sales compared to February last year, despite the new 150cc models being launched; while Hero and Honda maintain their dominance.
While car makers were struggling to retail their offerings, it was the two-wheeler space that boasted of impressive growth and in 2015 as well, the momentum continues this year as well. The Indian two-wheeler space is as aggressive as ever with the scooters maintaining their growth momentum while motorcycles did witness a marginal dip in sales. Nonetheless, Hero and Honda continue to dominate their pole position on the top 10 list while other manufacturers have also been equally consistent in their performance. Let’s take a look at the gainers and losers of February 2015 that have kept the two-wheeler space interesting with their offerings.
Observations –
1) Hero MotoCorp continues to extend its leadership in the Indian two-wheeler market with as many as five models on the top 10 list. The Splendor continued to dominate the number one spot in February as well, but sales saw a considerable decline with 1,82,286 units sold last month, as compared to the 2,23,420 units sold in January this year.
2) Other Hero models including Passion, HF Deluxe, Maestro and Glamour which ranked third, fourth, eighth and tenth respectively with the Passion and HF Deluxe commuters witnessing increase in sales. The Maestro saw a marginal drop in numbers but moved one position up on the list, previously being on the ninth spot in January this year. The Glamour 125 though was at its consistent best.
3) Honda had three of its offerings on the top 10 list with the Activa scooter inching closer to the Splendor’s sales while the CB Shine moved one position down to the sixth spot, compared to January 2015. The Dream series too saw a drop in sales over January this year and moved from the sixth spot to the ninth spot in the last month.
4) A major hit was taken by Bajaj Auto with its Discover brand that couldn’t make it to the top 10 list as compared to the same period last year. From retailing 71,683 units in February 2014, the Discover series comprising of the 100, 125 and the more recently added 150cc models sold a meagre 19,617 units last month.
5) The Pulsar happened to be the only Bajaj offering on the list and actually moved up to the seventh position, from the eighth spot in January 2015. The Pulsar also clocked consistent year-on-year sales when compared to the same period last year.
6) The silent horse, TVS has been consistently doing well with its scooters driving the overall growth and witnessed an incline by 35.15 percent compared to February 2014. The motorcycle division too is doing well with 74,292 units sold last month, thereby growing at 18.37 percent compared to the same period last year.
7) Other positive sellers were Suzuki and Royal Enfield recording a year-on-year growth of 12.81 percent and 49 percent respectively; while Mahindra 2-Wheelers saw sales decrease by 53 percent with just 8591 units sold during February 2015.
