The Tata Nano is struggling hard to find as many customers as expected by Tata Motors. The entry level hatchback has gone through a very gloomy past and is now heading for a revival. Cyrus Mistry (Chairman, Tata Motors) has stated that the Nano will be repositioned as a smart city car with significant improvements. The automaker will now be targeting young buyers by improving the design of the exteriors as well as interiors along with an option of power steering and better fuel efficiency. With every subsequent model launch, Tata Motors promises to improve the features and value offered by the Nano.
The Tata Nano CNG variant is confirmed for launch this year, which can push the sales to some extent. Launch of the diesel powered Nano is yet to be known but we can expect it to be revealed soon, as it has been spied lately uncamouflaged. Tata Motors is focusing on improving its customer-centric approach in order to understand customer needs and provide the market with appropriate and up market products. The Sanand plant in Gujarat is currently running below half its capacity because of poor demand for the Nano.
Tata Motors is also focusing on the commercial range, where the carmaker will upgrade their products with better cabin, improved fuel efficiency and new technologies. The utility space is also being looked after, as the company will be repositioning its products such as the Aria and Grande. They are aiming for better product reliability through network upgradation and expansion. Recently Tata Motors refreshed some of its models under the HORIZONEXT strategy. We can expect more facelifts in the coming months for the rest of the lineup, starting with the Aria this festive season.
