The Tata Nano hasn’t been doing really well. Infact the sales of the Nano have been so disappointing that competitors who had wished to enter the segment have all of a sudden withdrawn the ultra small car project completely. Now Tata Motors is looking at increasing its sales drastically, as it looks to tap into other companies from the Tata Group. The Tata Group has more then 100 companies under its belt with more than 2 lakh people employed with them.
Tata Motors is offering limited edition offers for Tata employees, along with discounts to lure them. The company recently offered Tata Consultancy Services (TCS) employees Rs. 25,000/- discount on the Nano LX. The ten day offer saw exceptional response and the TCS edition Nano had the signature of Tata Group Chairman Ratan Tata near the speedometer of the car. Similar offer will be offered to Tata Steel employees soon and to other companies within the group later on in the year. Tata Motors is trying its best to ensure the Nano sells.