Suzuki Motorcycle India launched its new flagship Gixxer motorcycle priced at Rs. 72,199/- (ex-showroom, Delhi) earlier this week, that will be locking horns in the premium 150cc segment. On the sidelines of the launch, the two-wheeler manufacturer shared its plans to double production capacity to 1 million units in the next three years and also launch a range of new products across different segments in the country. The domestic two-wheeler market is one of the fastest growing markets in the country and the Japanese manufacturer wants to tap the complete potential the market offers.
Suzuki will be increasing its production capacity to one million units at the Manesar plant, which currently produces 5.4 lakh units per annum. Once the fresh investments have been poured in, the company will be launching a range of products in the mass volume category of motorcycles and scooters. Furthermore, Suzuki also plans to double its sales outlets to 1000 units from the current 525 by the end of this financial year. The manufacturer is currently in the process of laying out a fresh product strategy for the Indian market.
The new products will vary in engine displacements, giving Suzuki presence across different segments across the market. The 14-million strong Indian two-wheeler market has shown exponential growth in recent years and grew by an impressive 30 percent in the first five months of this year. After launching the Gixxer 155 motorcycle, Suzuki is also said to be working on a 150cc commuter motorcycle on the lines of the Gixxer, while a half-faired version to rival the Yamaha Fazer is another possibility. The company has been updating its product range for the year and also launched the Let’s scooter in the mass 110cc automatic scooter segment.
