The Renault Kwid has received over 50,000 bookings within a month and currently commands a 6 month waiting period on certain variants, prompting the company to increase production.
It seemed a bit optimistic of Renault when it first announced its plans to introduce an entry-level hatchback in India, given the fact that other manufacturers tried the same but seldom did anyone succeed. However, the French auto major made sure to check all the right boxes in getting its most affordable product perfect and is now reaping the benefits of a well-packaged product. The Kwid within almost two months of launch is witnessing unprecedented demand, which has urged the automaker to increase production.
With bookings amounting to 50,000 units within a month, Renault dealers are cautioning customers of a 6 month waiting period. Clearly, even Renault India did not foresee such a strong demand for the Kwid and does not want to lose out on customers due to an extensive waiting period, which could cause potential buyers to look elsewhere. As a result, the company is accelerating production at the Chennai facility to reduce the delivery time.
The Renault Kwid is a prominent example of a company doing its market study right. Keeping up with the affinity towards SUVs, the hatchback gets a butch profile unlike any other model in the segment while space too is in abundance inside the cabin. Furthermore, the Kwid boasts of being India’s most fuel efficient petrol vehicle with a mileage of 25.17 km/l while segment first features like an all-digital instrument console and a touchscreen infotainment system have helped spruce up the package.
A majority of bookings for the Renault Kwid are by first time owners, which goes on to show that the model has been accepted as an aspirational product. What has also worked is the absolutely stellar pricing giving it a competitive edge over established rivals. While the Kwid is yet to come even remotely close to segment leader Maruti Alto, the Hyundai Eon is surely feeling the heat. Further intensifying its position in the market, Renault India is ramping up its sales and service network to 280 outlets across the country from the current 180 touch-points which will also help sell its premium vehicles.
