Skoda is investing Rs. 100 crores in India preparing to launch four new products next year in order to increase volumes along with revamping dealership network and improve after sales service.
Skoda hasn’t been doing well in the Indian market for quite some time, despite a few recent launches. The Czech automaker is constantly trying to improve their after sales service in India but still is far behind compared to many rivals. They are now planning to invest Rs. 100 crores in India for a better product lineup and improved service network.
Skoda India plans to revamp its dealerships for a better experience, offer services to increase transparency with customers and introduce 4-year warranty for car service. The carmaker is planning to launch ‘MySkoda’ app next month for customers to provide comprehensive details of their vehicles.
The upcoming 4 launches of Skoda in 2017 include the Skoda Rapid facelift with drastic changes on the exterior inspired by the new Octavia. It will also get more features with a competitive pricing. The much awaited 7-seater SUV Kodiaq launch is also on the cards that will compete with the Ford Endeavour and Toyota Fortuner.
The performance enthusiasts almost lost hope in Skoda that they will launch the performance version of the Octavia but now it has been confirmed that the Octavia vRS will be launched next year. With this fresh investment of Rs. 100 crores, Skoda India is aiming for 30 percent growth in volumes by 2017, targeting to sell over 20,000 units next year.
Skoda India To Launch 4 New Cars In 2017
– Skoda plans to invest Rs. 100 crores in India
– Four new products to launch in 2017
– Skoda Rapid facelift, Kodiaq SUV and Octavia vRS confirmed for launch
– MySkoda App to launch on 1st September
– Revamped dealership network and transparency in after sales assured
– Skoda India aims 30 percent growth in volumes
Source – ETAuto.com
