You read it first on MotorBeam. We have seen significant growth of 16.34 percent in the month of March for Tata Motors compared to the previous month, thanks to the host of discounts and financial schemes being offered by the automaker. In terms of year on year sales figures, Tata Motors has shown a huge drop of 66.62 percent losing its fourth position to Toyota in February. Tata Motors is currently standing on fifth position, facing tough competition from Honda, which has now launched the volume churning Honda Amaze, the first diesel Honda for the Indian market.
Can Tata Motors manage to retain the 5th position in the Indian market for the coming future? Well, they have some plans to answer that question. The basic strategy to get the sales going is to introduce new and refreshed products in the market. Tata Motors is going the similar way and has planned to refresh their current product lineup. Recently we had seen the introduction of the facelifted India Vista with a more powerful D90 version churning out 89 BHP of power. The automaker is now planning to launch a facelifted version of the Indigo sedan along with a facelift of the Sumo Gold, which is expected in June this year.
The sub-four metre multi-utility vehicle, Tata Venture is also likely to be updated around September this year to boost sales. The next generation Tata Grande is under works taking cues from the Land Rover division, meanwhile the existing Tata Grande which feels the direct heat from the Mahindra Xylo will get a facelift around December this year. There is an update planned for the Safari Storme too with a tweaked engine producing increased power over the current model, which is expected to roll out later this year.
Apart from these updates, Tata Motors will also be updating the Nano with new versions and introduce a revamped Aria later this year. Tata Motors is looking forward for a brighter future in the Indian market with updating their product lineup. The company will launch new products next year which will be thoroughly improved over its current offerings.
