I am no economist, but I do believe that the mass adoption of a certain feature can make the technology cheaper. Maruti making their entire lineup BS6 ready and adding hybrid technology with lithium-ion batteries to many of their cars is no easy feat. Hyundai bringing smart car capabilities at a low price (BlueLink), launching the Kona EV, and rejuvenating the EV segment. These examples showcase the change these companies can bring for the better.
Features that are trending sell. When I read a press release of a car launch, I do not read the safety features first, to be honest. Instead, the first thing I see is the latest features that have been added. Yes, safety features are not exciting. But it surely is not exciting when the unfortunate happens, and the car is not well equipped to handle it. That is when the utility perspective should take precedence over excitement. It is quite difficult to change this mentality, but I am sure we can establish that thought process with time for every buyer.
