Royal Enfield is one of the oldest motorcycle manufacturers in the world. The brand is known for producing bikes which are rock solid in construction and feature a unique design. These bikes stand out from the crowd as the company produces a very different engine sound which is one of the main USPs of this brand. They are also equipped with high capacity engines which offer good mid-range thrust. There are many fans for these mid-segment bikes in our country and Royal Enfield enjoys a decent position in terms of sales volumes.
Royal Enfield is a part of the heavy vehicle manufacturer Eicher Motors. Presently, these mid-sized motorcycles are sold in 60 countries globally and the company is aiming to occupy the number one or number two spot in all these markets. With the aim of becoming the global leaders in the mid-sized motorcycle segment, Royal Enfield is considering plans to enter into various global markets which includes mainly the Latin American and South East Asian markets where the mid-sized motorcycle segment is currently under traction.
Royal Enfield aims at becoming a significant player in the mid-sized motorcycle segment in the world and is considering various strategic plans to achieve that goal. Presently, the brand has a portfolio which consists of 14 motorcycles which are categorised into Bullet, Thunderbird, Classic and Continental GT. The global expansion plans have come into picture with the positive response received for the 535cc Continental GT which has given immense confidence and belief to the brand to expand into global markets.
Royal Enfield wants to become a global leader in the mid-sized motorcycle segment and has decided to increase the number of vehicles in their portfolio. They are presently developing motorcycles which suit the requirements of global customers. With the new platform (which was developed for the Conti), we can expect more bikes based on the same underpinnings. Currently the mid-sized segment is estimated to be around 8 lakhs units per annum globally.
