Royal Enfield, a name associated with the oldest motorcycle company in continous production today kicked off its new manufacturing facility at Oragadam, Tamil Nadu. The new plant build with an initial investment of Rs. 150 crores spreading over 50 acres has a production capacity of an estimated 150,000 units. The new plant has been built to cater in rise of sales of its bikes which has been selling in hot numbers for some period now.
There has been a sudden rise in demand for Royal Enfield in the Indian market and the sales clearly show that. During the past two year, Royal Enfield has posted a growth of 50 percent each year. This clearly shows how much Indians like this retro brand. The demand has always been more than the production for this automaker and hence they have come up with this facility which is likely to produce 5 lakh units per annum.
This new plant has been built in a record period of 11 months and also houses a new CED paint shop with a painting capacity of 600 motorcycles per day. Furthermore a new robotic painting system and a powder coating system has been installed to ensure less wastage. In addition to all this, a 1.4 kms long test track has been made to test the motorcycles before they leave the manufacturing facility.
Royal Enfield currently sells the Bullet, Classic and Thunderbird models in both the 350 as well as the 500cc category. It has 250 dealers in all the major towns and cities in India. Royal Enfield also exports its motorcycles to over 40 countries across the world including USA, Japan and the UK.
