Royal Enfield trademarks new logos, likely to be used in upcoming motorcycles
Royal Enfield has recently filed trademarks for two new logos. These filings suggest a nod to the brand’s rich heritage, with one logo featuring a font reminiscent of Royal Enfield’s early days and the other designed as a vintage badge. The company’s use of distinct logos for its motorcycles, apparel and accessories has been a long-standing practice and these new trademarks might continue that trend.
With Royal Enfield gearing up to launch several new products over the coming quarters, one theory is that the new logos could be employed on forthcoming motorcycle models. Among these new offerings is the much-anticipated Guerrilla 450, alongside the Classic 650, which has been spotted during testing. Given the Classic 650’s positioning as a middleweight bike, the classic badge-style logo could be a fitting choice for its branding.
The upcoming Royal Enfield lineup is set to expand significantly, reinforcing the company’s presence in the mid-sized motorcycle market. In addition to the Guerrilla 450 and Classic 650, the lineup will feature the Classic 350 Bobber and the Scrambler 650. This expansion follows Royal Enfield’s strategic focus on enhancing its 350cc and 650cc segments, with the Himalayan currently being the sole representative in the 450cc category.
While the trademarks have been filed, Royal Enfield is still awaiting final approval from the relevant authorities before these new logos can be officially deployed. This step is crucial as it determines the timeline and manner in which these logos will be introduced across their range of products.
Presently, Royal Enfield offers a diverse range of motorcycles in the 350cc and 650cc segments. The introduction of the Guerrilla 450 will mark a notable addition to their 450cc lineup, currently represented by the Himalayan. The new models are expected to strengthen Royal Enfield’s position in the global motorcycle market, catering to a wide range of rider preferences and styles.
