Royal Enfield has entered the Indonesian market targeting the leisure motorcycling culture of the region and the growing demand of two-wheelers.
After getting a strong foothold on Indian soil and building a big brand identity, Royal Enfield has now started exploring new markets with its new growth plans. The motorcycle maker has now entered the Indonesian market, which is one of the fastest growing and third largest two-wheeler market in the world. Royal Enfield has announced their entry in Indonesia at the Gaikindo Indonesia International Auto Show (GIIAS) 2015.
The GIIAS 2015 exhibition witnessed the display of the iconic Royal Enfield Bullet 500cc, the retro-street models Classic 500cc and Classic Chrome, and the Continental GT (535cc) cafe racer. The bike maker recently introduced their new range of riding gear and Despatch Rider apparel and accessories collection in India, which was also showcased at the motor show.
Royal Enfield believes that the Indonesian market has an established leisure motorcycling culture having numerous riding communities and enthusiasts. They have launched their motorcycles in Indonesia in a bid to expand their presence across the globe and enlarge the mid-sized motorcycle segment (250-750cc).
Deliveries will commence within a few months of time from Royal Enfield’s exclusive dealership in Jakarta. The outlet is being set up in partnership with PT Distributor Motor Indonesia and they will also build service centre along with an after market shop. With an array of motorcycles planned for the future in different segments, Royal Enfield seems to be confident for their future growth and network expansion across the globe.
