Royal Enfield electric bike range will be designed as modern classics
Parent company of Royal Enfield, Eicher Motors, is developing an electric bike range to cater to the needs of customers worldwide.
Royal Enfield, currently the leader of the middleweight motorcycle segment, sells bikes such as the Classic 350, Bullet 350, Meteor 350, Himalayan, Interceptor 650 and Continental GT 650.
The brand will soon launch the new generation Classic 350 and is working on several motorcycles, including at least 3 bikes powered by its 648cc parallel twin motor.
While work on internal combustion models continues, the premium bike manufacturer also has one eye on the future, and is thus developing its electric bike range.
In the Annual Report for 2020-21 MD of Eicher Motors, Siddhartha Lal has stated that with positive policy action the “electric vehicles segment is gaining momentum.” Thus, the brand is “strategically working on our future EV products.”
Lal said Eicher Motors is leveraging its capabilities in product development, manufacturing and distribution network to “develop a complete range of premium electric vehicles and services for global markets.”
But going electric does not mean that the 120-year-old company will forget its roots. According to the Eicher MD, the Royal Enfield electric bike range will be styled as modern classic models.
He added that Eicher Motors’ future commitment will “support the sector transition to a low carbon economy” and “aligned with the global call for action against climate change.”
