Royal Enfield, a subsidiary of Eicher Motors, has acquired the UK based Harris Performance Pvt. Ltd. for an undisclosed amount. Both the brands have worked together in the past.
In a very calculated and intelligent move, Royal Enfield has acquired Harris Performance for an undisclosed amount. Under the deal, the company shall acquire all the assets, employees, trademarks, intellectual property and technical know-how of the motorcycle component maker. Harris Performance was closely associated with Royal Enfield for the development of chassis for the Continental GT, the most advanced bike by the Indian bike maker till date. The experience of Harris Performance of over forty years is bound to be beneficial for the iconic bike brand.
The move is an intelligent one because Royal Enfield is currently working on a variety of new platforms and having experts from Harris Performance working exclusively for them, it shall ensure better product designing aspects as well as engineering benefits. Harris Performance has been known for making specialized chassis and components for high capacity motorcycles and this expertise would be instrumental in the development of the upcoming 750cc twin-cylinder bike from the Chennai based brand. Other upcoming products like the Himalayan would also benefit from this.
Royal Enfield is also setting up a technical centre in the UK to develop world class products. Harris Performance employees will be a part of this tech centre. This saves the brand from the hassle of finding suitable talent for various operations at the new centre. Harris Performance has designed, developed and manufactured race bikes for Grand Prix and World Superbike for Suzuki and Yamaha and remains the only manufacturer from the UK to have been officially involved for the same. We believe this acquisition would be a fantastic asset for Royal Enfield and will help them churn out some amazing bikes.
