Renault came out with some really effective and out-of-the-box promotion schemes for their Kwid a month back including the Renault Virtual Showroom and Renault Kwid Mobile App and the results are simply overwhelming.
The French car manufacturer, Renault, has received more than 25,000 bookings for its latest offering in the Indian market, the Kwid, in less than two weeks after its launch on 24th September, 2015. This kind of start has been achieved mainly because of the aggressive pricing and the unique design of the car. The Renault Kwid will be competing with the Hyundai Eon, Maruti Suzuki Alto and Tata Nano. The innovative and effective promotion schemes along with the combination of online sales also played a major role in popularising the car.
Over 2,30,000 people downloaded Renault’s mobile app which was used for promoting the Kwid that basically took the consumer selling experience to a whole new level while also improving Renault’s sales figure. Out of the 25,000 bookings, 35 percent were received from tier 2 and tier 3 cities and 40 percent out of them were from people below 28 years of age. And, it’s not just the males but also females who found this car more approachable which was quiet evident from the fact that out of the initial bookings, 15 percent were from female drivers.
The Renault Kwid is powered by a 0.8-litre petrol engine that develops 53 HP and 72 Nm of torque and is mated to a 5-speed manual transmission. The car as tested by ARAI, delivers a mileage of 25.17 km/l, which makes it the most fuel-efficient petrol car in the country. And, it’s not just the fuel efficiency that makes this vehicle desirable for the lower and upper middle class people but also, it is the SUV inspired design that is perfect for our present road conditions.
The Renault Kwid is priced between Rs. 2.67 lakhs to 3.59 lakhs (ex-Showroom, Mumbai) and is available in six different variants – STD, RXE, RXL, RXT, RXE Radio Option, RXT Driver Airbag Option. The Kwid also offers some segment first features in the top variant like touchscreen infotainment system with in-built navigation system, digital instrument cluster and one-touch lane changer which makes it more appealing for those gadget freaks out there.
The Kwid should help Renault to reach their target of 5 percent market share in the next few years with a sales volume of over 1,00,000 units and with such a successful start, the company can also work upon its expansion plans to have 205 dealer outlets, covering about 92 percent of the car market. Renault also plans to push down the car to tier 4 cities that is dominated by the two-wheeler market. Also, Renault is likely to develop a 1.0-litre engine option for the Kwid next year and an automated manual transmission is also on the cards.
