The majority of sales for RE are raked in by the 350 range of motorcycles.
Royal Enfield has removed the Bullet 500, the Thunderbird 500 and the Thunderbird 500X from its official website, hinting at the untimely exit of these motorcycles from the company’s fleet. The decision, however, is not a surprise. In November, Royal Enfield had announced that they were considering putting a lid on the 500cc range of motorcycles as a result of low sales. The company felt that upgrading the 500cc engines to make them BS6 compliant was not worth the sales the motorcycles were drawing.
On top of that, the majority of sales for the company are raked in by the 350 range of motorcycles. While the 500s topped sales at 36,093 units during 2019, Royal Enfield’s 350cc range topped sales at 7.64 lakh units. Even the 650 twins have gathered good numbers since their launch in November 2018. The Royal Enfield 500cc range of motorcycles are priced between Rs. 1.89 lakh and Rs. 2.15 lakhs (ex-showroom, India).
Royal Enfield is also offering the new BS6 Classic 350 in India at a price of Rs. 1.65 lakh (ex-showroom). The new model gets significant visual updates along with an updated BS6 compliant engine. All the while, the brand is also prepping to introduce the BS6 Himalayan in India.
RE Bullet 500 Discontinued
– RE Bullet 500, the Thunderbird 500 and the Thunderbird 500X removed from the website
– Discontinued due to low sales
– The company is preparing for new BS6 models
