Ola Electric planning to launch a range of new category electric scooters
Ola Electric is gearing up to broaden its electric scooter lineup by introducing new models across various segments. According to a recent presentation, the company is developing a range of premium electric scooters under new sub-brands, S2 and S3, expanding beyond its current S1 series. Here’s a breakdown of what to expect:
Key Highlights of Ola Electric’s Expansion Plan:
- Introduction of New Sub-Brands:
- Ola Electric plans to introduce two new sub-brands, S2 and S3.
- These will offer a premium range of electric scooters, diversifying the company’s existing product lineup.
- New Models Under S2 and S3:
- S2 Brand:
- City Variant: Likely designed for urban commuting with a focus on practicality and ease of use.
- Tourer Variant: Aimed at longer rides, possibly with enhanced comfort and battery range.
- Sports Variant: Targeting performance enthusiasts, featuring sportier design and higher performance specs.
- S3 Brand:
- Grand Adventure: Expected to cater to those seeking an adventurous riding experience.
- Grand Tourer: Likely a premium offering for long-distance touring with superior comfort and technology.
- S2 Brand:
- Platform and Performance Upgrades:
- All future models will be based on Ola’s Gen 3 platform.
- These scooters are expected to deliver improved performance and increased riding range.
- Premium Pricing:
- The new scooters are likely to be priced above Rs. 2 lakhs, positioning them in the premium segment.
- This pricing strategy suggests Ola Electric is targeting a niche market of high-end electric scooter buyers.
- Challenges with After-Sales Service:
- Despite ambitious plans, Ola Electric has struggled with after-sales service, as highlighted by customer complaints on social media.
- There have been reports of dissatisfaction among S1 e-scooter owners regarding service quality and availability, which could impact the brand’s reputation if not addressed promptly.
Ola Electric’s expansion into the premium electric scooter market with the S2 and S3 brands reflects its ambition to lead in the EV space. However, the company must ensure that its after-sales service meets customer expectations to support long-term growth and brand loyalty.
