The auto OEMs always come up with some cool and whacky media campaigns to promote their brand and its products. Right now, one such company is Nissan India. Apparently it seems that the company is likely to produce a Bollywood movie and it is conducting the auditions on the social networking site Facebook. It is called “New Star of India” and welcomes participants/ movie enthusiasts all across the country to take part in it and if you are lucky enough, you might get a chance to star alongside the Bollywood heart-throb, Ranbir Kapoor.
The company started this campaign last month on Facebook and the official Facebook page has already gathered over 2,00,000 fans. To apply for it, the participants had to show off their dancing talent by recording a short video and uploading it to www.facebook.com/nissanindia. About 2000 people participated in this out of which 100 participants were selected based on the viewers’ choices. Out of the 100, only 20 lucky ones were handpicked by Ranbir Kapoor and director/choreographer Ahmed Khan themselves. The film is likely to be shot in Hyderabad with the shooting about to begin very soon. Nissan has ensured that all those who participated and did not win, are not disappointed. Some will be given surprise cameo roles and people will even be able to participate in the film production process at www.facebook.com/nissanindia
