Royal Enfield is developing new and bigger engined iterations of the Classic and Thunderbird motorcycles. The new bikes are being developed keeping the international markets in mind.
Royal Enfield has been trying everything in its capability to reinvent itself and time-travel forward to the 21st century. Recent launches by the company have set the sales charts on fire and have garnered a cult following for the brand in the youngsters’ minds, who now understand that these are not their grandfather’s old Bullets. Now continuing this resurgence of sorts, Royal Enfield has started the development of next generation Classic and Thunderbird motorcycles with export markets firmly in focus.
The next generation Royal Enfield Classic and Thunderbird are currently under development by the company. The Classic (codenamed D41) and Thunderbird (Codename D61) will also get bigger engines as Royal Enfield thinks that their current motorcycles really don’t hit the right highway speeds. The company has decided to grow further in international markets as it feels that riders in the developed markets buy motorcycles for their passion to ride and not for daily commuting.
The renewed stress on developing bigger engined bikes is the result of a paradigm shift in the Royal Enfield strategy, which is aimed squarely at achieving the number one position in the 200cc to 750cc engine capacity mid-size motorcycle segment world over. The company currently does not have any bike in its portfolio which can be called a worthy competitor to other established brands. It has also set up a technical centre in the UK and a marketing and distribution subsidiary in the US to achieve its goal.
The new generation Royal Enfield Classic and Thunderbird are fresh attempts by the company which is famous for embodying 21st century automotive technologies with motorcycles having a certain old-world charm and character. Royal Enfield’s R&D centre in the UK is busy developing a 600-650cc twin-cylinder motorcycle specifically aimed to serve as a cruiser bike for the US and Europe. The recently launched Royal Enfield Himalayan is a very important product for the company as it is the first grounds-up product developed by Royal Enfield in India.
Next Generation Royal Enfield Bikes
– The next generation Royal Enfield Classic and Royal Enfield Thunderbird are under development by the company
– The new Classic and Thunderbird are will get bigger engines
– Royal Enfield wants to be the leader in the 200cc-750cc mid-sized segment bikes world over
– Royal Enfield’s R&D centre in the UK is also busy developing a 600-650cc twin-cylinder engined motorcycle
