Ather hopes to sell 30,000 units in 2020 and 1,00,000 units in 2021.
Clearing rumors about an upcoming affordable electric scooter, Ather has announced that it will not offer a new 2-wheeler for at least 2 years. Recently, the company has offered the 450X in the market and aims to shift focus on expansion and product refinement. The brand will work on software updates and bug removal.
Ather was originally planning to offer an affordable e-scooter but realised that it needs the development of a new platform from scratch as simply stripping some features and performance from the existing platform wouldn’t save much.
Ather hopes to sell 30,000 units in 2020 and 1,00,000 units in 2021. These numbers will be facilitated by the company’s upcoming plant in Hosur, which should be ready by the end of this year. Once Ather manages to reach these numbers, it will focus on developing a low-cost product or an electric motorcycle.
New Ather Platform
– Ather has announced that it will not offer a new 2-wheeler for at least 2 years
– Recently, the company has offered the 450X in the market
– Needs to develop a new platform to offer an affordable e-scooter
Source – AutocarIndia.com
