Mercedes-AMG will retail MV Agusta superbikes through its 260 Performance centres globally and could include the 3 located in India as the customer profiles for both the brands is the same.
Earlier this month, auto giant Daimler Group announced its purchase of a 25 percent stake in MV Agusta through its Mercedes-AMG brand unfolding new possibilities for the legendary motorcycle maker. Now, within weeks of the merger, the partnership is all-set to yield fruitful results. While technical activities between Mercedes-AMG and MV Agusta are not what the brands are looking into at present; both the companies will come together especially for cross marketing activities with the German auto giant planning to retail Agusta bikes through its performance centres globally.
In a recent statement, Mercedes-AMG CEO Dieter Zetsche stated that both the brands have great potential for cross marketing activities as the profile for customers buying Mercedes-AMG sports car and MV Agusta superbikes is very similar. Cross marketing is not a new field for Mercedes as the company had used a similar strategy with erstwhile partner Ducati that was bought by competitor Audi back in 2012.
Mercedes-AMG will focus on marketing activities for MV Agusta and plans to retail its bikes through the company’s 260 performance centres around the world. Already selling a special set of performance focused products ranging from the CLA45 AMG to the GL63 AMG, the Performance centres globally will provide the right ambience to retail MV Agusta superbikes with little investment in terms of infrastructure.
In the Indian context, AMG has 3 performance centres located in the country at Delhi, Mumbai and Bengaluru that provide the right platform to retail MV Agusta bikes in the country. Ranging from 675cc to 1100cc, the Italian bike range will be brought in as a CBU and will compete against other European offerings coming from BMW Motorrad as well as Ducati that will be making its India debut soon. Being on the offensive that Mercedes was during the 2014 calendar year, it won’t be surprising to see the automaker bring the MV Agusta range to India as early as next year. More details on the company’s plans will unfold in the coming weeks.
