Italian superbike brand Moto Guzzi will launch the V7 II in India. The bike is expected to be priced at around the Rs. 9 lakh mark.
Piaggio has been selling the range of Moto Guzzi bikes in India since quite some time now. They do not promote the brand much and prospective customers usually approach them to purchase the bikes which are imported on an order-only basis. Looking at the changing dynamics of the market and the entry of a lot of competitors, Moto Guzzi has been indulging in promotional activities off late. The bikes have been showcased at various events across the country to gain potential customers eyeballs.
Moto Guzzi is planning to launch the V7 II in India to tap the growing demand for higher capacity retro-looking bikes. The bike will be Moto Guzzi’s most affordable offering in the country priced at approximately Rs. 9 lakhs. The price will be slightly higher than the competition because the motorcycle will be imported via the CBU route and will attract higher duties. The Italian retro bike will compete with the British retro bike, the Triumph Bonneville. The Bonneville has been well accepted by the Indian market and has sold in decent numbers. The Italian brand is hoping to get a boost in sales volumes with the launch of the V7 II.
The Moto Guzzi V7 II features a 744cc engine, producing 50 HP and 58 Nm, mated to a 5-speed gearbox. It will also have ABS and traction control as standard. The bike is available in three editions abroad – Stone, Special and Racer. All the editions have some distinct features which differentiate them from each other. We expect Moto Guzzi to launch all three editions in India. If Moto Guzzi ramps up its service network and dealership number, they have a very good chance of increasing their sales as all their bikes look the part and are different from other brands offerings. The V7 II should sell well considering it looks good and has the hardware to compliment its visual appeal.
