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Mercedes-Benz has launched the AMG performance version of the C-Class. The German automaker has launched the Mercedes C250 AMG Performance Edition priced at Rs. 34,62,609/- (ex-showroom, Mumbai). The C-Class Performance Edition features AMG body kit, which includes stainless steel exhaust, perforated front disc brakes, 17-inch AMG 5-spoke light alloy wheels and sports suspension. The interiors also get the AMG Sports Package, which comprises of paddle shifts, 3-spoke multi-function steering wheel with 12 function keys, aluminum-look gear lever with leather gaiter, nappa leather, tapered surrounds around instrument cluster, black colour AMG floor mats, high resolution 4.5-inch TFT colour display and brushed stainless steel AMG sports pedals.
The Mercedes-Benz C-Class performance edition is powered by a 2143cc, 4-cylinder diesel engine, which produces a peak power output of 204 HP at 4200 RPM and a peak torque output of 500 Nm between 1600-1800 RPM. The engine is mated to a 7-speed automatic gearbox and the power is routed via the rear wheels. The C-Class Performance Edition is Mercedes reply to the new Audi A4 and the upcoming BMW 3-Series (F30). BMW has been delaying the new 3-Series for quite some time now and the launch is now scheduled for July. Will the new C-Class be able to battle with its German rivals? Mercedes-Benz is working on the next generation C-Class which will be bigger and is set to hit Indian shores in 2014.
Mercedes-Benz will offer only 100 units of the C-Class Performance Edition in India, so if you are planning to buy one, you need to hurry. The company will be launching the B-Class next quarter and has put a strategy in place wherein it can deeply penetrate into the market and target smaller cities. The German automaker is coming up with different marketing such as the Mercedes Lounge at Delhi Airport and Mercedes Cafe in showrooms. Currently Mercedes is trying to educate customers about Mercedes cars and globally 80% automobile patents belong to them.
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