Mercedes Benz stamped its authority on the luxury car market by recording the highest sales ever in the history of the company in India. The company sold a total of 521 units in July 2010, which is a growth of 80% over the corresponding period last year (288 units in July 2009).
The bestsellers were the E-Class with 212 units and the SUVs which witnessed the highest sales ever in any given month (the SUVs GL and M-Class sold 62 units in July 2010, almost half of the annual numbers of SUVs sold in 2009).
“July has been the best ever month in the history of Mercedes-Benz in India. Jan-July 2010 also has been a period of strong growth for us. While numbers are encouraging statistics, they are not the only focus for us. Commitment to exciting products, world-class ownership experience and engaging customer programs will continue to be our focus areas towards appreciation of our customers for Mercedes-Benz. Our SUVs impressed one and all during our 5 city ‘StarDrive Experience’. The demand for the GL and M-Class reflects the confidence and pride of ownership associated with our SUVs. The E-Class also continued its winning streak with 210+ units in July 2010 and a growth of almost 250% over July 2009. The E-Class a favorite of critics and customers alike continues its strong growth with 1250+ units sold since January 2010: a growth of 150% over Jan-July 2009.” – Dr. Wilfried Aulbur, MD & CEO, Mercedes Benz India.
