Maruti Suzuki has won the MMA Asia Pacific and the Global awards for its digital campaign – ‘Sports Sponsorship goes mobile.’ The Awards are given to companies for the best use of mobile media for branding purposes, both in the Asia Pacific region and globally. The award ceremony was held at Los Angeles, USA, last week. This is the first time that any Indian company has been chosen for these prestigious awards at a global level. Maruti Suzuki had executed “Sports Sponsorship goes mobile” campaign in 2010 around two of the largest sporting – The Indian Premier League (Cricket and FIFA World Cup).
It was a two-month long campaign which used multiple mobile media platforms like Affle’s SMS2.0, Mobile Internet, Voice Portals and SMS advertising. The campaign reached to over 7 million users delivering unprecedented engagement levels. With over 1.2 million engagements and a 7 % CTR (Click Through Rate), this campaign played a very important role to get Maruti Suzuki connect with it’s target audience effectively. The MMA received hundreds of submissions from companies across the globe. Winners were selected by the MMA Awards Selection Committee that’s comprised of global industry leaders from wireless carriers, technology and content providers, agencies, and industry publications.
