Maruti Suzuki may have stolen the Auto Expo 2025 by launching the E Vitara but that isn’t the only thing they had kept in store for us. They also launched special edition concepts of the 7 models i.e. Jimny, Grand Vitara, Brezza, Fronx, Swift, Invicto and Dzire. Each model has their unique flavours to offer so let’s take a closer look.
Jimny Conqueror Concept
The most outstanding special edition was the Maruti Suzuki Jimny Conqueror concept. The Jimny was launched to cater to the customers who wanted to experience a Lifestyle Offroader. The concept has a desert sand matte shade, and features “Jimny” and “4X4” in bold text on the rear doors and portions of windows. It gets All Terrain tyres which look like they can take the SUV anywhere. Not to mention, the concept gets various offroad goodies such as a winch and a shovel placed on the rear-mounted spare tyre. You will also find roof rails and wheels finished in the same desert sand matte shade!
Grand Vitara Adventure Edition
The Maruti Suzuki Grand Vitara Adventure Edition is a rugged and versatile version designed for those who crave exploration and thrill. Built to conquer diverse terrains, the Adventure edition comes with AllGrip graphics, providing confidence to tackle challenging surfaces. Its bold design features distinctive adventure-ready elements, such as roof rails, skid plates, and blacked-out alloy wheels. Overall, the Grand Vitara Adventure delivers a perfect blend of performance and efficiency, making it an ideal companion for long road trips and off-road escapades.
Brezza Powerplay Concept
The Maruti Suzuki Brezza Powerplay is a special edition of the Brezza SUV, tailored to deliver a sporty and dynamic driving experience. Designed for enthusiasts, it combines bold aesthetics with Bronze and makes a striking impression on the road. The Powerplay edition features distinctive exterior highlights, such as exclusive “Brezza” decals, front and rear bumper extenders and blacked-out ORVMs, amplifying its aggressive stance.
Fronx Turbo Concept
The Maruti Fronx Turbo Concept is based on the 1.0 Turbo engine offered in the stylish crossover. It gets a silver paint job with exclusive “Turbo” decals on both sides and even the front hood, driving home the point that it is a turbo. The unique touches don’t stop there and include highlights such as grille in red accents, black alloy wheels and ORVMs. If this concept ever comes to real life, it would be cool to see some power upgrades as well!
Swift Champions Edition Concept
One of the most interesting concepts out of the ones showcased was the Swift Champions Edition. This livery shares a striking resemblance with Lightning McQueen’s Rusteze Livery in Cars. The Champions edition was finished in an exciting red and contrasting burgundy livery with some special decals to exude a sporty persona! There were a lot of exterior touches such as a blacked-out roof, rear spoiler, sportier front and rear bumpers, and black alloy wheels. The burgundy colour had “Swift” written on it in white and yellow accent borders which looked exciting. Could this mean we are finally seeing an RS/Sport Version of the Swift?
Invicto Executive Concept
The Maruti Suzuki Invicto, based on Toyota HyCross also got a luxurious upgrade as the brand revealed a concept with beige leather upholstery. The standard Maruti Suzuki Invicto’s criticisms came from the fact that it offered an interior in darker shades which gave it a durable look as opposed to a look that can create a luxurious environment. The centre console area, side AC Vents, and door cards are finished in bronze.
Dzire Urban Luxe Concept
The Maruti Suzuki Dzire also got an Urban Luxe edition which received accessories like a chrome grille surround, chrome body side mouldings, and some bling for the rear bumper as well. Overall, it makes the exterior of the Dzire more mature with the touches. This concept adds a touch of luxurious flair for the groups who considered the handsome design of the normal design a bit too sporty.
Closing Thoughts
These concepts should cater to buyers who want something additional from their favourite brand! The Swift Champions Edition is meant for the boy racers of the family, whereas the Invicto Executive Edition and Dzire Urban Luxe are supposed to be appealing to the older generation who want a more comfortable experience. The Suzuki Jimny Conqueror brings a new dash of excitement to the brand’s lifestyle SUV which we would love to see come to production!
