Maruti Suzuki affordable electric vehicle expected to launch in India by 2028
Maruti Suzuki, India’s largest carmaker, is gearing up to strengthen its presence in the growing electric vehicle market. After the anticipated launch of its first electric SUV, the e Vitara, in March 2025, the company is now focusing on an entry-level electric hatchback, codenamed Y2V, which is expected to hit production lines by 2028.
Locally Developed Maruti EV for Mass Market
The Y2V hatchback is touted as Maruti’s first locally designed and developed EV tailored specifically for the affordable segment of the Indian market. The automaker projects a production target of around 2,50,000 units over five years, indicating its confidence in tapping into the demand for cost-effective electric mobility.
This smaller EV will feature a 35kWh battery, which is notably more compact than the 60kWh unit in the larger e Vitara electric SUV. The Y2V is speculated to draw inspiration from the Suzuki eWX concept showcased earlier.
Balancing Affordability and Market Demand
As part of Maruti Suzuki’s strategy to enter the entry-level EV segment, the Y2V aims to compete with existing players like the Tata Tiago EV and MG Comet. By equipping the car with a smaller battery, Maruti intends to ensure cost efficiency while meeting the needs of urban consumers who typically prioritise shorter commutes.
However, the final decision on the commercial production of the Y2V will depend on factors like market demand, economic conditions and cost-efficiency evaluations. Maruti Suzuki has yet to officially comment on the project.
Six EVs by 2031: A Broader Strategy
The Y2V is part of Maruti Suzuki’s ambitious plan to launch six electric vehicles by FY2031, spanning hatchbacks to SUVs. The company aims to achieve a target where EVs account for 15 percent of its total sales by the end of the decade. The e Vitara, the first of the six, marks the company’s entry into the electric SUV market.
Leveraging Scale and Reliability
Maruti Suzuki is banking on its stronghold in the internal combustion engine market to transition smoothly into electric mobility. The Y2V is expected to benefit from the company’s focus on:
- Battery technology to maintain affordability.
- Streamlined production processes to achieve scale and cost efficiency.
- Practical design to cater to Indian consumers’ needs.
Recognising the importance of EV infrastructure, Maruti may also explore partnerships to expand the country’s EV charging network, ensuring smoother adoption of its electric models.
Challenges and Opportunities
Maruti’s move into the entry-level EV market reflects its intent to stay competitive against early adopters like Tata Motors and MG Motor. However, challenges such as battery costs, consumer awareness, and adequate charging infrastructure remain critical hurdles.
If successful, the Y2V hatchback could cement Maruti Suzuki’s reputation as a leader in affordable mobility while marking a significant step in India’s EV transition.
For now, the industry will watch closely as Maruti Suzuki takes measured steps to balance affordability, innovation and infrastructure support in its EV journey.
