Suzuki is looking to introduce as many as 15 new products in the Indian market by 2020 out of the global new 20, but won’t introduce the Kei mini cars sold in Japan.
Describing India as the turbo to its global growth, Suzuki Motor Corporation recently conveyed that Maruti Suzuki will be playing an extremely important role in the automaker’s NXT 100 vision that will see the company introduce 20 new products over the next five years. Given the strategic importance of the domestic market, almost 15 of these 20 new models are headed to India in the near future. This will help the parent company achieve its target of selling over two million units annually by the end of this decade.
At present, Maruti Suzuki accounts for 40 percent of Suzuki’s total global sales and is expected to increase to 60 percent by 2020. While depending on a single market to generate volumes is a cause of concern given the volatile nature of markets globally, the automaker is confident that both Suzuki and Maruti working together as a single team will help minimise the risk. Given the fact that Suzuki owns a 56 percent stake in Maruti, it is in a position to guide the Indian subsidiary that is already running in profits.
Talking about the 20 new launches, Suzuki confirmed that save for the Kei mini cars that are exclusive to the Japanese market, all other models will land on Indian shores. The automaker will be concentrating on introducing new products in the B and C segment that are the most profitable right now. There will also be several premium products heading to the market in the Rs. 10+ lakh space. For the next five years, Maruti’s new product lineup will be comprising of the new Baleno premium hatchback, YRA compact SUV, new Vitara crossover, next generation Swift, DZire and Ertiga, among many other products.
