Maruti Suzuki Baleno gets an exceptional response from customers, receives over 4600 bookings in the first 2 days since its launch.
Officials at Suzuki confirmed that the car has already managed to receive over 4600 bookings since the time of its launch. On the day of the launch, over 1500 people visited the showroom with 600 of them booking the car, while on the second day 3500 visited the showroom out of which 1200 of them booked the car. The remaining count are considering those who had pre-booked the car prior to the launch.
The car competes with the likes of the Hyundai Elite i20 and the Honda Jazz as its main rivals in its premium hatchback segment in the Indian market, while holding an advantage of being priced aggressively at a range starting price of Rs. 4.99 lakhs to Rs. 8.11 lakhs (ex-showroom, Delhi) which is around Rs. 35,000/- to Rs. 40,000/- cheaper than all its rivals. The car is also based on a brand new platform, which makes the car lighter by almost 100 kgs than all its rivals including its own sibling Maruti Swift.
Besides the aggressive pricing for the car, Maruti has also introduced a range of new features in the car many of which are segment firsts, to make it more attractive to the customers. The Baleno is the first car in the segment to have features like Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Dual Airbags as standard on even its entry-level trims. The top-trim called the Alpha gets features like projector lamps, LED daytime running lamps, tail-lamps with LED strip, Apple CarPlay infotainment system and a 7-inch touchscreen display.
The powertrain for the car is carried over from Suzuki’s trusted Swift engines, a 1.2 litre petrol engine and a 1.3 litre multi-jet diesel engine. The transmission is a 5-speed manual gear box which is standard across all variants, with an option for an automatic CVT transmission on the delta petrol variant which is just one variant above the base model. The Maruti Baleno is being retailed across the country through the company’s premium NEXA dealerships.
