[youtube:http://www.youtube.com/watch?v=oBlMG70S1cY 540 375]
Recently Mahindra President Pawan Goenka had disclosed plans about the launch of a motorcycle from the companies 2wheeler division. He said that Mahindra’s first motorcycle would be launched before the end of fiscal year 2011. The eagerly anticipated launch of Mahindra 2 Wheelers’ new range of motorcycles is just around the corner and to add to the excitement, there’s a specially created teaser campaign that’s all set to hit TV screens in the coming week. Shot extensively on the world renowned Vallelunga Moto GP race track in Rome, Italy, the ad highlights the bikes’ Italian design credentials and the fact that they have undergone rigorous tests in Italy before coming to India. We won’t speculate endlessly on which bike the company will launch but we believe it won’t be the Sym Cevalo.
The ad was directed by Andrea Ranalli who is renowned for his work on European Moto GP circuits. The Creative Director is Robby Mathew of Interface Communications. Mahindra 2 Wheelers’ motorcycles incorporate design elements from the Bologna based Engines Engineering, a boutique design house which was acquired by the Mahindra Group in 2008. In addition to Mahindra 2 Wheelers, Engines Engineering also undertakes design work for companies such as Ducati, MV Augusta and Benelli.