Mahindra revamps its sales and service experience with AI-driven diagnostics, EV charging solutions and an enhanced customer engagement model
Mahindra has announced a new approach to its automotive retail and service operations, aiming to enhance customer engagement through technology-driven solutions. The company’s updated dealership model will integrate advanced digital tools, AI-based diagnostics, and expanded EV support infrastructure.
A Technology-Driven Showroom Experience
The updated Mahindra showrooms will incorporate an interactive display of the INGLO electric architecture and MAIA artificial intelligence, alongside key vehicle features. A key highlight includes the Harman Kardon Sonic Studio with Dolby Atmos, offering an immersive in-car audio experience.
To assist customers, Mahindra has introduced a team of 500 specialists, drawing expertise from luxury and premium automotive brands. The goal is to provide a more consultative approach to SUV selection and ownership.
Enhancements in After-Sales Support
Mahindra is also revamping its after-sales service, integrating predictive diagnostics and remote monitoring for both electric and internal combustion engine SUVs. New service features include:
- Dedicated EV Service Bays – Technicians trained in EV-specific diagnostics and maintenance.
- Remote Vehicle Diagnostics (RVD) – AI-driven vehicle monitoring to enable proactive maintenance.
- Battery Repair Centers – A nationwide network to support EV battery maintenance and repair.
- Technical Expertise – A team of 400+ Mahindra Tech Experts and engineers from Mahindra Research Valley.
Expanded EV Charging Support
As part of its electric vehicle strategy, Mahindra is launching CHARGE.IN, a new vertical offering customized EV charging solutions. The initiative will include:
- Home Charging Solutions – Installation and integration for personal EV charging.
- DC Fast Charging Network – Access to a growing network of public fast chargers across India.
- Seamless Digital Integration – A unified charging experience through Mahindra’s Me4U App.
Me4U App: Enhancing Ownership Connectivity
Mahindra’s Me4U App will serve as a central platform for SUV ownership, providing:
- Real-time order tracking and test drive bookings.
- Remote vehicle monitoring, including battery status and diagnostics.
- Integrated charging solutions with payment functionality for public DC fast charging.
New Model Bookings Opening Soon
As part of this transition, Mahindra will open bookings for the BE 6 and XEV 9e models on February 14, 2025, at 9:00 AM. The vehicles will be available in nine different variants.
A Nationwide Rollout
Mahindra’s dealership transformation will be accompanied by events at sales and service centres across India. These events will feature guided showroom tours, test-drive experiences and financing options such as the ‘Three for Me’ program.
This initiative aligns with Mahindra’s broader strategy to modernise its automotive business, integrating digital solutions and improving service infrastructure to support both electric and traditional SUVs.
