Dedicated KTM big bike showrooms to sell motorcycles 400cc and above
KTM is set to re-enter the big bike market in India, marking a significant shift in its strategy by establishing dedicated dealer networks exclusively for its larger capacity motorcycles. This initiative follows a hiatus from the big bike segment in India and represents a focused approach to delivering a premium experience to its customers.
KTM plans to sell its 400cc and above motorcycles through exclusive showrooms initially, targeting select metro cities. This move aims to enhance the buying experience for premium customers, distinguishing it from the sales and service experience of locally manufactured KTM models. Existing KTM showrooms will undergo upgrades to accommodate this new line, and in the future, some of these dealers might also get the opportunity to retail these high-end models.
While KTM has not officially confirmed which models will be available, the 890 Adventure and 990 Duke are likely candidates for the Indian market. The possibility of introducing the high-end 1390 Super Duke R has also been mentioned, although its price, expected to exceed Rs. 20 lakhs (ex-showroom), might limit its market appeal. The 790 Duke, previously sold in India, is now produced by KTM’s Chinese partner, CFMoto and has seen a reduction in power for the European market. Due to its past performance and market reception, it is unlikely to make a comeback in India.
This strategic move by KTM could pave the way for Husqvarna’s larger bikes to enter the Indian market. Husqvarna, which shares a close relationship with KTM, currently sells its small-capacity bikes alongside KTM models in India. The potential introduction of Husqvarna’s larger models, like the Svartpilen 801 and Norden 901, could diversify and strengthen the premium motorcycle segment in India.
In 2020, KTM sold 100 units of the BS4 790 Duke in India. Despite its higher price, the bike was sold and serviced through existing KTM dealers, which reportedly diluted the premium experience KTM aims to provide. Learning from this, KTM’s new strategy with dedicated showrooms seeks to offer a more refined and exclusive customer experience, aligning with the expectations of high-end motorcycle buyers.
The Austrian bike maker’s re-entry into the Indian big bike market with a structured, premium dealership network underscores its commitment to catering to the growing demand for high-capacity motorcycles in the country. This strategic move could potentially set a new benchmark for motorcycle retailing in India, enhancing the brand’s presence and appeal among enthusiasts.
