Kia Motors betting big on Sonet compact SUV, expects huge volumes.
Kia is preparing to launch their entry-level product for the Indian market this year. The Kia Sonet that was revealed at the Auto Expo 2020 in a production ready concept form, is all set for its launch later this year.
The South Korean carmaker will commence production of the Kia Sonet by August this year while the launch is expected to happen during the festive season, around October 2020.
Kia Motors is strongly hoping on the success of the Sonet in the Indian market as they have targeted 70,000 units sales within the first year of its launch.
If the auto industry revives from the pandemic in time, then this target looks realistic since they have been selling the Seltos like hot cakes and even the Carnival for its price is doing well in the premium MPV segment.
Now that the demand for smaller, more value-for-money cars will get stronger, the Sonet is expected to be received well by the Indian audience.
The Kia Sonet is based on the same platform as the Hyundai Venue and comes with similar mechanicals. It will share the same 1.2-litre petrol, 1.5-litre diesel and 1.0-litre turbo petrol engines from the Hyundai Venue.
The Sonet will be having an upper hand over the Venue with more features on offer and a diesel-automatic combo which the Venue lacks.
Kia is expected to price the Sonet in the range of Rs. 7-12 lakhs (ex-showroom). It will compete with the likes of Maruti Vitara Brezza, Hyundai Venue, Tata Nexon, Mahindra XUV300, Ford EcoSport, etc.
Kia Sonet Sales Target
– Kia aims to sell 70,000 units of Sonet in first year
– Production to commence in the third quarter of 2020
– Expected to launch by October this year
Source – AutocarPro.in
