JTP Joint Venture Dissolved, JTSV Wholly Owned Subsidiary Of Tata

JTP joint venture comes to an end, after sales service to continue at select dealerships — Tata Motors will continue to offer support and service for JTP cars at select service centres

JTP joint venture that was formed between Tata Motors and Jayem Automotives has officially come to an end. The 50:50 joint venture was made in 2017 to develop performance cars based on Tata passenger vehicles.

In 2018, they introduced the first two products of the joint venture – Tata Tiago JTP and Tigor JTP. Powered by 1.2-litre turbo petrol engine producing 112 PS and 150 Nm of torque. It helped the Tiago reach 0-100 km/hr in 10 seconds.

Tata Motors showcased the cars at the 2018 Auto Expo and they attracted a lot of attention. However, due to the tough market conditions and low demand of such performance cars, the joint venture couldn’t do well. Eventually they had to discontinue the partnership.

Now, Tata Motors is buying out additional 50 percent of JTSV shares. It will become the wholly owned subsidiary of Tata Motors. The Indian carmaker will continue to offer support and service to all the JTP units sold at select service centres.

Enthusiasts were excited about the future models of JTP performance cars. They even started working on the JTP version of Tata Nexon. However, we believe the company might introduce in-house performance versions of their existing cars.

Sporty cosmetic changes on the exterior and interior, wider tyres, retuned suspension, lower ground clearance and more juice from the engine was the recipe for a JTP car.

Similar preparation with in-house engineering can easily help Tata Motors come up with such performance cars. These cars might not end up selling well but it surely does help in brand building.