The British based luxury car manufacturer, Jaguar Land Rover which is currently owned by Tata Motors is mulling over the option of assembling more models of their portfolio in India which includes both Jaguar and Land Rover cars. The company is aiming at a very ambitious target of around 20% share in the luxury segment market. At present, the company is assembling only the Freelander 2 model in India at the Tata Motors plant in Pimpri, near Pune.
“If there is a business case, we will consider assembling more models, even including the Jaguar cars, in India. We should have 20% (market share) in the luxury segment,” Rohit Suri, Head, Premier Car Division, Jaguar Land Rover India, said.
The company has not taken a final decision on the models which it plans to assemble and the evaluation process is on-going. The assembly of the cars could either be at the same plant or at some other location. Currently the company has a very small presence in the Indian luxury segment which is expected to grow over 20,000 units this year. The demand in the luxury vehicle segment is projected to touch around 1,50,000 units by 2020. This is definitely a very good move by the luxury brand since assembly of the cars locally will make them more affordable. It is going to give a good competition to the three dominant German players; Audi, BMW and Mercedes-Benz.
