Indian Motorcycles launched its cheapest model, the 1000cc Indian Scout 60 priced at Rs. 11.99 lakhs. This move from the American manufacturer comes in the wake of a shifting trend towards the big bike market.
Indian Motorcycles, the American cruiser bike manufacturer has lucid intentions to romp up its volume sales with the new Scout 60. The new Scout 60 is a 1000cc premium cruiser and is their lightest production bike in terms of engine capacity. The company is a pioneer in motorcycles with capacity more than 1200cc. It is the oldest American brand of bikes dating back to 1901. Their latest will also be the cheapest model from its stable in India, at a starting price of Rs 11.99 lakhs (ex-showroom, Delhi).
Polaris Industries, who own the Indian Motorcycles division, have also planned to launch the 1800cc Springfield by September. The Springfield, getting its name from the company’s base in America, will be priced close to Rs. 30.6 lakhs, making it among the costliest in their product lineup. The company is all set to breakeven its domestic operations before 2020. They have also planned to extend their dealerships in India to 6 more cities apart from the existing ones.
The establishment hopes to affirm a 50 percent sales jump targeted for this year and is also looking to secure 15 percent of the market share. There was a shift in the tides when the market for big bikes rose in FY2016 by almost 27 percent volume sales. The segment is currently led by runaway leader, Harley-Davidson and is followed by Benelli, Ducati and Kawasaki. The 1000 unit per annum sales market is also led by Harley-Davidson and is chased by Triumph, Yamaha, Honda and Suzuki.
Polaris Industries is the leader in off-road and all-terrain vehicles, and also caters to the Indian Army, BSF and ITBP. Indian Motorcycles currently offers six models in their lineup which includes the Roadmaster, Chief, Scout 1, Chieftain, Chief Dark Horse 2 and Chief Vintage 3. They have a starting price tag of Rs. 13.8 lakhs, going up to Rs. 38 lakhs. About 15 brands compete in the premium motorcycle segment where customers are spoilt for choice.
Indian Scout 60 Deliveries
– The manufacturer wishes to increase volume sales with the new Scout 60 and Springfield models
– The Scout 60 is a 1000cc model which is the lightest and cheapest from their lineup at Rs. 11.8 lakhs
– The company aims at 15 percent market share and will break even its operations in India by 2020
– The company faces stiff competition in the premium segment from MV Augusta, Harley-Davidson, Triumph, etc.
– Indian Motorcycles have also planned to increase the number of dealerships in India to 12 outlets
