Hyundai is looking at launching a small car in India at the 2012 Auto Expo. The Korean automaker will position the new small car against the Nano and Alto, positioning it right below the Santro. The base variant of the Santro is priced at Rs. 2.8 lakhs. The new small car will be powered by a 800cc engine and has been developed at the company’s R&D headquarter in Korean. It will be manufactured at Chennai but won’t be exported initially.
“We are planning to launch it in the first half of next year. The car will be manufactured in Indian plant. Hyundai Motor India is very strong in compact car segment. With this launch, we hope to dominate the rural market also. That is our strategy. If we have a small car it is easy to penetrate into the rural market,” Y K Koo, Senior Director (Sales and Marketing), Hyundai India, said.
