The Creta has seen a strong response from the masses making Hyundai increase production of the vehicle by 16 percent in a bid to reduce the waiting period, as it prepares for the festive season.
The Creta’s thunderous start has given Hyundai India enough reason to increase the compact SUV’s output in order to meet the ever growing demand. Launched in July, the Creta managed to garner over 40,000 bookings in two months since launch and the company is trying to reduce the extensive waiting period on the model. Hence, the Korean auto giant has decided to increase production of its new global SUV by 16 percent in order to meet the demand taking the total production capacity to 7000 units per month.
Hyundai’s initial plan was to produce 6000 units of the Creta every month for the period of July to December, but the strong demand has urged the automaker to increase capacity and is now working with suppliers to achieve the same. For the first month July, Hyundai retailed 6783 units of the Creta while August saw the number escalate to 7473 units, being sold out till December. The compact SUV now also commands 50 percent of the total segment sales that cumulatively accounts for around 12,100 units every month with products like the Renault Duster, Nissan Terrano, Ford EcoSport and the likes.
In fact, the Creta helped Hyundai India achieve its highest ever monthly sales clocking 40,505 units in August 2015. The Koran auto giant is now eyeing a 20 percent growth in sales during the upcoming festive period when compared to the same period last year. The domestic passenger vehicle space is expected to grow at a pace of 15-17 percent and Hyundai is aiming to do better than the industry standards. External factors like lower fuel prices and interest rates as well as positive customer sentiment are also said to help the company achieve its ambitious target.
Source – EconomicTimes.com
