Kinetic owned MotoRoyale will now run Hyosung India’s dealerships and service network.
After DSK Group filed bankruptcy because of its failing real estate business, it announced that it will be backing off from its alliance with Benelli but no announcement was made about the future of their partnership with Hyosung. Now, Hyosung, after taking view of the situation has decided to partner with MotoRoyale. Kinetic owned MotoRoyale will now provide sales, service and spares for Hyosung motorcycles.
Life has come a full circle for Hyosung as it was Kinetic Engineering who had first brought it to India in 2003. The GF 125 and GF 170 Laser (under the Kinetic brand) were introduced back then. This alliance also saw the Hyosung Aquila 250 and Comet 250 being brought to India. Only 300 units of each of the bike were available and all of them sold out. This alliance however, lasted for five years after which Mahindra bought Kinetic’s assets.
In 2011, Garware Motors, Pune took over Hyosung India with the 650cc range. Garware Motors had high sales projection of about 2000 units per annum but only 600 of these were sold. In a year, the alliance broke and DSK MotoWheels, again based in Pune became in charge. More Hyosung bikes were introduced. These included the GT 650R, GT 250R, Aquila 250, Aquila 650 and ST7 which were sold through forty dealerships across India.
The latest arrangement between MotoRoyale and Hyosung might see more bikes come to India but that’s for the later future. The current priority of this alliance is to ensure that the existing customers get the required servicing and spares for their bikes. There’s no word about new dealerships yet but reports suggest that MotoRoyale will use the existing networks to satisfy the immediate needs of the customers.
Hyosung India hasn’t had the easiest and smoothest of times in India. MotoRoyale is a very experienced company who has already brought MV Agusta to India and bikes form Norton and SWM are in the pipeline for the market. Let’s hope this alliance turns Hyosung’s fortune for the good.
Hyosung India Management
– Kinetic’s MotoRoyale will now run Hyosung’s India operations
– Existing networks will be used for sales and service
– The alliance might even see new bikes coming to India
