Honda launched the much awaited compact sedan Amaze last month in India on 11th April and it has already won hearts of Indian buyers by receiving 22,000 bookings. Honda managed to sell an overwhelming 4,852 units of the Amaze in less than twenty days. Honda Amaze has been placed against the Maruti Suzuki Swift DZire neck on neck and the initial response for the Amaze has been way better than its head on rival. Being the first diesel Honda, the Amaze has become the most successful model in the Japanese automaker’s Indian history.
The Honda dealerships are striving hard to meet the rapidly increasing interest on the Amaze and some showrooms have also extended their closing timings by 2-3 hours. Before the launch, Honda prepared around 3000 units of the Amaze to tackle the initial response. Out of a full capacity of 10,000 units, only 4,500-5,000 units of the Amaze can be produced due to constraints and hence we can see two months of delivery period currently, which is expected to increase in the coming months depending on the demand.
The Honda Amaze retails at a starting price of Rs. 4.99 lakhs (ex-showroom Delhi) for the petrol variant, while the diesel variant comes with a starting price of Rs. 5.99 lakhs (ex-showroom Delhi). Manufacturers with models retailing at a similar price range are feeling left out after the launch of Amaze and are striving to attract buyers by offering special editions, comparing tech specs and running mileage rallies. Maruti is offering a special edition named Swift DZire Regal with interior and exterior tweaks, they are also running mileage rallies and Tata Motors are promoting the Manza by comparing its dimensions and more features on offer.
Source – Business Standard
