Honda Motorcycle and Scooter India (HMSI) is aiming to launch more entry-level products in the country.
India’s second largest 2-wheeler maker plans to make use of the current trend, which is customers opting for personal mobility over fears of contracting COVID-19 while travelling in public transport.
Director (Sales and Marketing), HMSI, Yadvinder Singh Guleria said that the firm knows that it lacks an entry-level product, adding that work is on to introduce more low-priced motorcycles.
Any 2-wheeler maker would not want to ignore the entry-level motorcycle segment since it accounts for 37 percent of the total 2-wheelers sold in India.
The brand had only recently launched the Hornet 2.0 and H’ness CB350 motorcycles and has revealed that it had a good outing, especially in the Western belt, during this year’s Ganesh Chaturthi.
Festive season sales too are expected to be strong for the brand and it has even come up with a strategy of offering low interest rates on its products to lure in customers.
Since about 95 percent of Honda’s distribution network has become operational already, the firm expects overall 2-wheeler sales, especially scooter sales to improve in the coming months.
Honda Entry-Level Motorcycle
- Honda to launch more entry-level motorcycles in India
- It wants to cash in on the opportunity created by COVID-19 spread
- It recently launched the H’ness CB350 premium bike
Source – EconomicTimes.Indiatimes.com