Yesterday Bajaj Auto pulled the wraps of the Discover 125 ST and today is Honda’s chance to launch their mass market motorcycle. We are at the launch of the Honda Dream Yuga motorcycle in Delhi and have learned that the brand ambassador for Honda Motorcycles is Bollywood actor Akshay Kumar. Honda has reported paid Akshay Kumar Rs. 50 crore for a 5 year deal. The complete line-up of Honda 2-wheelers is present here. The press conference has just now commenced. Keita Maramatsu, President and CEO, Honda 2-Wheelers India has taken the stage. Honda is setting up a new plant in Naraspura, Karnataka. Production at the new plant will start by 2013 and will increase total annual capacity to 40 lakh units. Honda has come up with a new slogan – ‘Sach Kardenge Sapne’. The company has also come up with a new advertisement, which includes Akshay Kumar.
The first dream bike by Honda was launched in 1949. The main motive of the Dream Yuga is to be a city bike and Honda has given it a tagline – ‘Ek naya yug, ek naya dream’. The Honda Dream Yuga is powered by a 109cc, single-cylinder, air-cooled engine which produces a peak power output of 8.5 BHP at 7500 RPM and a peak torque output of 8.91 Nm at 5500 RPM. The engine is mated to a 4-speed manual gearbox. Honda claims a best in class mileage of 72 km/l for the Dream Yuga (based on their own internal testing). This commuter motorcycle is available in 3 variants and 5 colours namely Black, Force Silver Metallic, Maple Brown Metallic, Monsoon Grey Metallic and Alpha Red Metallic. The Dream Yuga features Honda’s intelligent ignition control system, which works according to load and increases torque and mileage.
The Dream Yuga has the smallest turning radius. The base variant of the Dream Yuga has kick start and spoke wheels. It is priced at Rs. 44,642/-, which is the cheapest bike by Honda India. The mid variant has kick start and alloy wheels. It is priced at Rs. 46,134/-. The top end variant gets electric start and alloy wheels and is priced at Rs. 48,125/-. All variants get drum brakes and Honda is targeting people in the age group of 25-29 years. Honda is hoping to introduce new products in this segment, based on customer demand. The Dream Yuga is manufactured at Manesar and will be available in the market in June.
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– Kanishk Arora
